Brand Guidelines

As the Sr. Graphic Brand Designer at Screening Eagle Technologies, I led the revamp of the brand book to establish a stronger, more cohesive brand identity across all platforms.

The Challenge

The existing brand book lacked clarity and adaptability, leading to:
Inconsistent application of branding elements.
Limited guidelines for digital and marketing teams.
Need for a modernized visual language aligned with the company’s growth.

The Solution

I spearheaded the brand book update, ensuring:
Comprehensive brand guidelines covering typography, color, and imagery.
Expanded digital & UI standards for web and product consistency.
Stronger visual hierarchy for marketing materials.
Clear documentation to enhance adoption across teams.

The Impact

100% brand consistency across departments and platforms.
Improved adoption of guidelines by marketing and product teams.
Modernized visual identity, enhancing brand recognition.
Faster design processes, reducing inefficiencies.