Expo Business Park
Brand identity for office-led development. Bucharest, Rumania.
The concept for the brand identity is based on creating a visual connection between the words that make up the name of the development. This link is designed to reflect the connection between the three self-contained office buildings which make up the scheme, creating one community.
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_01@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_01@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_01@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_01@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_01@2x-300x200@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_02@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_02@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_02@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_02@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_02@2x-300x200@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_05@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_05@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_05@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_05@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_05@2x-300x200@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_04@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_04@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_04@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_04@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_04@2x-300x200@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_08@2x.jpg 1020w, https://jurendon.com/wp-content/uploads/2020/12/Expo_08@2x-300x284.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_08@2x-300x284@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_06@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_06@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_06@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_06@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_06@2x-300x200@2x.jpg 600w)
![](https://jurendon.com/wp-content/uploads/2020/12/Expo_07@2x-1170x780.jpg 1170w, https://jurendon.com/wp-content/uploads/2020/12/Expo_07@2x-300x200.jpg 300w, https://jurendon.com/wp-content/uploads/2020/12/Expo_07@2x-1536x1024.jpg 1536w, https://jurendon.com/wp-content/uploads/2020/12/Expo_07@2x.jpg 2040w, https://jurendon.com/wp-content/uploads/2020/12/Expo_07@2x-300x200@2x.jpg 600w)
A bold identity for a new business park in Bucharest.
Chapman Taylor London