Some icons were ambiguous, leading to usability issues and inconsistent application across the product ecosystem. There was no unified system — icons had been created at different times, at different scales, and without a shared visual language.
Icon Suite
Developed a cohesive icon system based on a unified grid and brand styling. Designed scalable vector icons for UI, web, and marketing materials. Standardised icon usage to ensure consistency across platforms.
Challenge
Solution
Developed a cohesive icon system based on a unified grid and brand styling. Designed scalable vector icons for UI, web, and marketing materials. Standardised icon usage to ensure consistency across platforms. Collaborated with developers to integrate the icons seamlessly into the product ecosystem.
Impact
Improved UI clarity, enhancing user navigation and experience. Stronger brand identity, maintaining visual consistency across all touchpoints. Optimised scalability, ensuring seamless display across multiple devices. Streamlined design process, reducing inconsistencies in icon usage.