RSM Campaigns – London, UK

As an Art Director, I led the creative development of three major campaigns for RSM UK, overseeing everything from concept to execution across print and digital platforms.

Challenge:
Develop cohesive and impactful campaigns that align with RSM’s brand while ensuring consistency across print materials, web, animations, digital assets, and social media.

Solution:
Crafted strong visual concepts, directed design execution, and ensured seamless integration across multiple media formats, maintaining a balance between corporate identity and creative engagement.

Impact:
Delivered high-quality, multi-channel campaigns that enhanced RSM’s brand presence, improved audience engagement, and reinforced its position as a leading business advisory firm.

Juan brings a conceptual approach to his work, especially for the larger national campaigns such as Beyond the Balance Sheet and New Forces at Work. He thought about the approach and explained the routes clearly. He takes pride in his work and everything produced feels considered.
Brand Manager